Want to be a Sponsor of a Major Global Sporting Event?
Here is your chance.
The SATHIO GROUP Australian Badminton Open is a prestigious sporting event that graces our Oceania region with an annual display of global badminton talent. Being a Sponsor for the week-long event is a unique opportunity for brands to gain engagement from fans across the world both online and in-person, while supporting the continuation of an event that so many badminton lovers appreciate.
Access the Sponsorship Proposal Deck here for in-depth advertising opportunities, packages, and statistics.
Why Sponsor the SATHIO GROUP Australian Badminton Open?
~ Get your brand globally advertised on the big screens: in 2023, ABO generated over $109.3 million in media value from the live broadcast across the channels. YouTube channels saw a significant $86.9 million (Source: Broadcast Schedule Audit & TV Media Evaluation by Nielsen Sports).
~ ABO is an award-winning event, winning the prestigious New South Wales ‘Sporting Event of the Year’.
~ Sponsors can gain the most media value with a Sideline A-Board and Baseline A-Board, with both gaining more than $20,000 of media value.
~ Our 3 various Sponsorship package options offer a variety of advertorial opportunities across the tournament, from newsletter inclusions (with over 12,000 subscribers) to fan activation booths, and even to being a Prize presenter at the conclusion of the event.
Our major sponsors are:
- Sathio Group – Title sponsor
- HSBC – BWF Official World Tour sponsor
- VICTOR Sports – Equipment sponsor
- Foundit – BWF sponsor
- [INSERT YOUR BRAND NAME HERE!]
Our minor sponsors include:
- Acer
- China Airlines
- Elite Badminton Academy
- Lim Engineers
- Tefal
- Yaochi
- 3A Lighting
- Sirius Forge
- Haochii
Sponsoring the Australian Badminton Open will offer unparalleled brand exposure to a diverse global audience while showing your commitment to supporting sporting excellence. As a sponsor, you gain direct access to highly engaged spectators both onsite and through extensive media coverage outlined above.
Get in touch with Yan Chin on yan.chin@ausbadmintonopen.com to get on board and see your brand on the world stage of badminton this June at Sydney Olympic Park!